Our Story

A lifestyle of beauty influenced by nature

My love for beauty and fashion originated from the effortless style of the generations of strong, passionate women before me: my grandmother and mother.”

“My love for beauty and fashion originated from the effortless style of the generations of strong, passionate women who came before me: my mother and grandmother.” Growing up in Chisinau, Moldova, Victoria always looked to the rolling sunflower fields for inspiration.

From early on, she fostered a deeply personal connection to the natural world around her—and it’s what led her to pursue a lifestyle of beauty influenced by nature.

Victoria has trained among industry leaders at MAC Cosmetics, the Make Up For Ever Academy in Paris, Jean Madeline Aveda Institute, and world-renowned Rescue Spa. Since entering the bridal scene in 2011, Victoria has worked with hundreds of clients across the U.S. and abroad.

After becoming a mother, Victoria discovered new inspiration in watching her children experience everyday simplicities for the first time. Drawn by the healing power of life’s little moments, and backed by years of beauty expertise, she founded Victoria Roggio Beauty.

Beauty from Within 

We believe that inner beauty is the foundation for the face we present to the world. We celebrate the many ways that beauty manifests—helping our clients build a stronger connection with the skin they’re in, while enhancing their unique self.

The VRB team creates an environment of creativity, approachability, relaxation, and affirmation for every client.

“I like to remind myself that every day I can make a woman feel confident, beautiful, and empowered, and help them see beauty in themselves they may not have seen before. That is why I love what I d


Curated Products & Brands 

To deliver a beauty experience that's deeply personal to each client, we partner with brands whose products support overall wellness and are:
* Natural, organic, and clinically tested
* Suitable for every skin type and tone, at all ages
* Tested by our team members before being sold on our site and in our stores

Additionally, we are committed to prioritizing partner brands that are:
* Owned or allied with the LGBTQIA community
* Black-owned or committed to uplifting and centering black lives


Victoria Roggio Beauty has been featured in various magazines including ESPN, Boston Globe, The New York Times, Grace Ormonde, The Knot Pennsylvania, Philadelphia Style, Philadelphia Wedding, and Philadelphia Magazine, as well as prominent online publications and blogs such as Stylemepretty, VOGUE, BHLDN, Ruffled, Cake & Carats, Wedding Sparrow, Time, and 100 Layer Cakes.

Some of our prominent clients include Chelsea Clinton, Bradley Cooper, Ethan Hawke, Hunter Pence, Key Adams, Oxana Baiul, Cecily Tinan, and Armin Van Buuren.